Naturally appear
in the top positions on search results pages is the desire of all those who
have a website on the Internet. To
achieve these positions and generate qualified traffic to our site, we follow a
strategy based on Search Engine Optimization (SEO), which we will report a high
number of visits by key words we use in our content so organic. In
addition to this technique, we can take actions to Search Engine Marketing
(SEM), which involves the purchase of search terms appear on multiple pages of
results through paid traffic.
According Adigital (Spanish Association of Digital Economy), between 50% to 80% of traffic to a website is achieved through visits from search engines, both organically, as payment. Within the pages of results, the click rate (CTR) will depend on the position and relevance that have the search term with the content we offer within our website. The CTR is based on the theory of Google's Golden Triangle, where the first 3 results receive the highest percentage of visits.
In this article I will discuss how to get good organic positioning through a strategy and methodology to appear in top positions using, among other techniques, SEO Copywriting. This technique consists in writing optimized for search engines, safeguarding the relationship providing grammatical and semantic content of interest to our visitors.
Trying to simplify the work process for organic positioning within the search engines, we can focus our work method in three steps:
First step: Selecting keywords or keywords
Before writing or dump content on our website, we analyze those terms in which we want to position our content, both user interest, and the volume of searches.
For example, imagine we have a chain of restaurants specializing in Spanish food home. Initially use generic words like "Spanish food", "food at home" or "takeaway" to position ourselves as a restaurant online at home.
Let us not forget the words of the long tail (long tail), accounting for 80% of the traffic coming to our website. Being targeted search terms, are more effective if the content we have is relevant to these searches. The main error arises in trying to position itself in general terms where there is more competition and, unfortunately, too general traffic, thereby reducing the possibility of buying or interaction.
Therefore, once we have our choice of generic words, we find the words of long tail who complete the above adding adjectives, adverbs, details, etc., to enhance our content and appear on other relevant outcomes such as: "tortilla Spanish at home "," madrid takeout "or" Spanish food menu to bring. "
Some tools to help you find this content may be the keyword tool from Google Adwords, Google Trends and Twitter's own search engine.
Once we have a complete list of the terms that we want to associate our content, we can continue with the next step, optimizing our site ahead of the search engines.
Second step: optimization on site or website
Thanks to the W3C standards and coding of our website, we can improve our position in search results. We must bear in mind that when the user searches different websites appear sorted in order of relevance to the terms used and, in turn, highlight those words you used in your search.
In order for our website to be as relevant as possible, we must consider different aspects such as:
The title tag, based on the content title. Play a leading role in the search results, as this is the area where the user initially focus their attention.Use meaningful description tag, as it will be your cover letter to the content offered to users.Returning to the keywords, we must consider the density that occurs within our site. This term refers to the relationship with the keywords used and content. We should note their location within our website and, although it seems redundant, we need to use this term and his family by looking as smooth as possible with the rest of the content to get a good position.Do not use phrases like "Click here" or "More information on this link" to relate content through links. You must use keywords as a link to our content and third-party URLs that provide value to our website so that the search engines understand the importance and relevance of your site to users.
Third step: Link building. Attracting links
When the work is completed On Site SEO, you should develop a strategy that will be implemented links on these pages point to the content of our web page for more relevance in searches. In this way we can increase our popularity on a specific topic. Although a priori seem simple, this effort for more than 80% of the work of a website that is well built.
Here we show you some tips to get a good result on linkbuilding strategy:
Generate relevant content to other sites related to our topic we refer as a source of information.The setting also makes sense Social Media to our positioning in the search engines. The Viralization of our content within social networks (Facebook, Twitter, LinkedIn, etc.) will make us more popular and therefore more relevant in our industry.
According Adigital (Spanish Association of Digital Economy), between 50% to 80% of traffic to a website is achieved through visits from search engines, both organically, as payment. Within the pages of results, the click rate (CTR) will depend on the position and relevance that have the search term with the content we offer within our website. The CTR is based on the theory of Google's Golden Triangle, where the first 3 results receive the highest percentage of visits.
In this article I will discuss how to get good organic positioning through a strategy and methodology to appear in top positions using, among other techniques, SEO Copywriting. This technique consists in writing optimized for search engines, safeguarding the relationship providing grammatical and semantic content of interest to our visitors.
Trying to simplify the work process for organic positioning within the search engines, we can focus our work method in three steps:
First step: Selecting keywords or keywords
Before writing or dump content on our website, we analyze those terms in which we want to position our content, both user interest, and the volume of searches.
For example, imagine we have a chain of restaurants specializing in Spanish food home. Initially use generic words like "Spanish food", "food at home" or "takeaway" to position ourselves as a restaurant online at home.
Let us not forget the words of the long tail (long tail), accounting for 80% of the traffic coming to our website. Being targeted search terms, are more effective if the content we have is relevant to these searches. The main error arises in trying to position itself in general terms where there is more competition and, unfortunately, too general traffic, thereby reducing the possibility of buying or interaction.
Therefore, once we have our choice of generic words, we find the words of long tail who complete the above adding adjectives, adverbs, details, etc., to enhance our content and appear on other relevant outcomes such as: "tortilla Spanish at home "," madrid takeout "or" Spanish food menu to bring. "
Some tools to help you find this content may be the keyword tool from Google Adwords, Google Trends and Twitter's own search engine.
Once we have a complete list of the terms that we want to associate our content, we can continue with the next step, optimizing our site ahead of the search engines.
Second step: optimization on site or website
Thanks to the W3C standards and coding of our website, we can improve our position in search results. We must bear in mind that when the user searches different websites appear sorted in order of relevance to the terms used and, in turn, highlight those words you used in your search.
In order for our website to be as relevant as possible, we must consider different aspects such as:
The title tag, based on the content title. Play a leading role in the search results, as this is the area where the user initially focus their attention.Use meaningful description tag, as it will be your cover letter to the content offered to users.Returning to the keywords, we must consider the density that occurs within our site. This term refers to the relationship with the keywords used and content. We should note their location within our website and, although it seems redundant, we need to use this term and his family by looking as smooth as possible with the rest of the content to get a good position.Do not use phrases like "Click here" or "More information on this link" to relate content through links. You must use keywords as a link to our content and third-party URLs that provide value to our website so that the search engines understand the importance and relevance of your site to users.
Third step: Link building. Attracting links
When the work is completed On Site SEO, you should develop a strategy that will be implemented links on these pages point to the content of our web page for more relevance in searches. In this way we can increase our popularity on a specific topic. Although a priori seem simple, this effort for more than 80% of the work of a website that is well built.
Here we show you some tips to get a good result on linkbuilding strategy:
Generate relevant content to other sites related to our topic we refer as a source of information.The setting also makes sense Social Media to our positioning in the search engines. The Viralization of our content within social networks (Facebook, Twitter, LinkedIn, etc.) will make us more popular and therefore more relevant in our industry.
If you were thinking about creating link farms or incorporate your website on sites dedicated to the exchange, it is better you go forgetting, because they will make every effort dedicated to your SEO lose value against your competition, be penalized by loss of positions on search results pages.Use free tools to measure the effectiveness of efforts related to the SEO of your website such as Google Analytics, Google Webmaster Tools or CleverStat.
Do not forget that a good SEO strategy is based on improving the visibility of your website in search engines. You support your SEO strategy with other actions such as the search engine marketing to grab the maximum of searches related to your business, but this is another chapter about which I will talk soon.
